Stockholm, February 3rd 2026 – PodX introduces today a new visual identity, including a new logo, alongside the launch of a new group website and PodX Intelligence, a monthly newsletter. Together, these initiatives mark a new chapter for the group, five years after its founding.

Since its creation, PodX has grown into a global group working with podcast talent across markets, languages, and formats. Over time, the scale and ambition of the group have evolved, as has its role within the podcasting and wider entertainment ecosystem. The new identity reflects this evolution and offers a clearer expression of what PodX has become today.

At the centre of the new identity sits the X, a defining element of the PodX logo. The X reflects how the group operates: as a multiplier of creative and commercial impact, as a space for collaboration across markets. Its new shape, inspired by the infinity sign, signals long-term commitment and sustainable growth.

The new identity is revealed through a film bringing together a selection of PodX shows, offering a snapshot of the breadth of voices, formats, and audiences the group works with. Alongside this, PodX launches a redesigned website, www.podx.com.

As part of this new chapter, PodX is also launching PodX Intelligence, a monthly newsletter published on Substack. The newsletter is designed as a space for analysis, perspective, and shared learning, drawing on insights from across the group. It offers talents, partners, owners, and peers concrete observations shaped by practice, data, and experience across multiple markets and business models.

With this new identity and editorial platform, PodX aims to make its collective intelligence more visible and to contribute meaningfully to industry conversations, reflecting the level of craft and strategic thinking within the group.

PodX will present its recent and upcoming releases at MIP London on February 24th, and will also be present at The London Podcast Show on May 20th and 21st.